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RAW SILK COLLECTION
"LÉLOK WAS BORN FROM A JOURNEY BACK TO MY ROOTS.
I GREW UP UNDER THE AUSTRALIAN SUN, BUT NOW I CALL BELGRADE HOME. I'VE COMBINED BOTH OF THESE WORLDS TO CREATE SOMETHING CLOSE TO MY HEART, A CURLY HAIR SPACE WHICH OFFERS CARE FOR WHAT HAS BEEN PASSED DONE THROUGH GENERATIONS, OUR CURLS.
COMING TO SERBIA BROUGHT ME CLOSER MY HERITAGE. LÉLOK IS MY WAY OF HONOURING WHERE I COME FROM AND EMBRACING MY HERITAGE AND WHAT INSPIRES ME"
LENA
FOUNDER OF THE FIRST CURLY HAIR SPACE IN BELGRADE, SERBIA, LENA IS A MULTIFACETED PROFESSIONAL WHO INTERTWINES THE REALMS OF PHARMACY AND CURYLY HAIR EXPERTISE IN A UNIQUE FUSION. WITH A SKILLED PHARMACY BACKGROUND, LENA HAS AN INNATE UNDERSTANDING OF PRECISION AND CARE FOR NATURAL BEAUTY WHICH SHE APPLIES TO THE CURLY HAIR EXPERIENCE IN THE HEART OF BELGRADE.
HAVING EXPERIENCED THE CHALLENGES FIRST HAND WITH HER OWN CURLY HAIR, LENA RECOGNISES THE INADEQUATE CARE CURLS TYPICALLY RECEIVE. EAGER TO DRIVE CHANGE, LENA STRIVES TO ELEVATE CURLY HAIR EXPERIENCE IN SERBIA THROUGH EDUCATION.
BUILDING ON THIS EXPERTISE, SINCE 2025, LENA HAS EXTENDED HER KNOWLEDGE AND PASSION INTO EDUCATION, THE LÉLOK ROUTINE, AND AN ENTIRELY HANDMADE, SMALL BATCH LINE OF SILK TOWELS AND ACCESSORIES,THE LÉLOK COLLECTION, BRINGING A PIECE OF THE LÉLOK EXPERIENCE INTO YOUR EVERYDAY HAIR CARE RITUAL.
CONTACT
ABN: 54126558328
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