LENA JOVIŠIĆ

Founder of the first curly hair studio in Belgrade, Serbia, Lena is a multifaceted professional who intertwines the realms of pharmacy and curly hair expertise in a unique fusion. With a skilled pharmacy background, Lena has an innate understanding of precision and care for natural beauty which she applies to the curly hair salon experience in the heart of Belgrade, Serbia.

Having experienced the challenges first hand with her own curly hair, Lena empathises with her clients, recognizing the inadequate care curls typically receive in regular salons. Eager to drive change, Lena strives to elevate curly hairdressing in Serbia.