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FOUNDER OF THE FIRST CURLY HAIR STUDIO IN BELGRADE, SERBIA, LENA IS A MULTIFACETED PROFESSIONAL WHO INTERTWINES THE REALMS OF PHARMACY AND CURYLY HAIR EXPERTISE IN A UNIQUE FUSION. WITH A SKILLED PHARMACY BACKGROUND, LENA HAS AN INNATE UNDERSTANDING OF PRECISION AND CARE FOR NATURAL BEAUTY WHICH SHE APPLIES TO THE CURLY HAIR SALON EXPERIENCE IN THE HEART OF BELGRADE.
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HAVING EXPERIENCED THE CHALLENGES FIRST HAND WITH HER OWN CURLY HAIR, LENA EMPATHISES WITH HER CLIENTS, RECOGNISING THE INADEQUATE CARE CURLS TYPICALLY RECEIVE IN REGUALR SALONS. EAGER TO DRIVE CHANGE, LENA STRIVES TO ELEVATE CURLY HAIR DRESSING IN SERBIA.
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BUILDING ON THIS EXPERTISE, SINCE 2025, LENA HAS EXTENDED HER KNOWLEDGE AND PASSION INTO LÉLOK COLLECTION, AN ENTIRELY HANDMADE, SMALL BATCH LINE OF SILK TOWELA AND ACCESSORIES DESIGNED TO NURTURE AND PROTECT CURLY HAIR AT HOME. EACH PIECE IS THOUGHTFULLY CREATED IN OUR BELGRADE STUDIO, COMBINING PROFESSIONAL SALON INSIGHT WITH MINDFUL, SLOW PRODUCTION, BRINGING A PIECE OF THE LÉLOK SALON EXPERIENCE INTO YOUR EVERYDAY HAIR CARE RITUAL.